Pet paw soap
Project Story
The idea behind packaging is always built either on logic or on an image-concept. In this case, we didn’t hold ourselves back. The client encouraged everything — which doesn’t happen often. Some of the generations we even turned into stickers! And now we send them to each other depending on the mood.
The Process
We created over 100 generations—AI doesn’t always grasp the idea right away, as you can imagine. But we managed to craft a striking look. Naturally, we tested it by seeing how it appears alongside other product listings on marketplaces. The icons and layout were a separate task. Clean, neat, readable—that’s our principle.
When designing a package, we create an idea - visuals - layout - proofreading and preparation for production. Full cycle of development according to production requirements.
Аnd of course this is not a concept, but a real product
you can buy it here
you can buy it here
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