Hands-Free Dog Leash

This is one of our most enjoyable projects! Working closely with the client, we designed a dog leash that allows you to walk your pet without holding the leash constantly in your hands. You can drink coffee, look at your phone, and more. The patented design allows you to attach the dog to something and go to the store. The leash can be conveniently worn on your waist or over your shoulder. A holder for bags is included.
Story
We analyzed similar products (there are few, but they exist), identified their drawbacks, and eliminated them in our new design. As a result, we have a comfortable grip, a carabiner for attaching the dog to a post/fence, etc., and a holder for bags. This ensures the leash attaches comfortably to a person’s belt.
Design Process
In this project, every detail is a mini-project, with its own ergonomics, function, material, and mold preparation. This little leash is the result of countless solutions from the team and the client.
Our goal is not just a beautiful image, but a successful product on the market
Beyond functionality, we needed to understand the impression the product would make on the user. What emotion would it evoke? What feeling would a person experience when using our product daily? We employ the method of “Kansei Engineering” - designing emotional impressions.
Result
We proposed several radically different options in terms of impression and style. This was the first project with this client, which set the style for future products. Therefore, the stage of defining the needs of the target audience was crucial.

The leash is made of silicone, metal, and a rope with a Neotan coating. It is patented.
It is already on sale on marketplace in various bright colors!
We use the products we design.
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