We analyzed similar products (there are few, but they exist), identified their drawbacks, and eliminated them in our new design. As a result, we have a comfortable grip, a carabiner for attaching the dog to a post/fence, etc., and a holder for bags. This ensures the leash attaches comfortably to a person’s belt.
In this project, every detail is a mini-project, with its own ergonomics, function, material, and mold preparation. This little leash is the result of countless solutions from the team and the client.
Our goal is not just a beautiful image, but a successful product on the market
Beyond functionality, we needed to understand the impression the product would make on the user. What emotion would it evoke? What feeling would a person experience when using our product daily? We employ the method of “Kansei Engineering” - designing emotional impressions.